There are many benefits to supporting local businesses. When you purchase from a local independent shop instead of a chain, more money is put back into the local economy because local shops tend to use local services, accounting, marketing, and they hire locally. This all contributes to a stronger local community.
Shopping at local one-of-a-kind businesses is an integral part of the distinctive character of a community. The tourism businesses benefit from this because when people go on vacation they generally seek out destinations that offer them the sense of being someplace unique, not just anyplace.
Buying local helps also diminishes the ecological impact of the goods and services we use. A marketplace of many small businesses fosters innovation and lower pricesLocal businesses select products based not on a national sales plan but on their own interests and the needs of their local customers guaranteeing a much broader range of product choices.